Field to Fork - Why local food matters

The first 4 of Worth Valley Young Farmers Clubs 5 animated episodes about why local food is important. 



Once you've watched the first 4, don't miss the extra 'Why Local Food Matters' episode we made to go with the first 4.


In 2011 Members of Worth Valley YFC  joined forces with ITV to produce a series of animated films showing the importance of local food. ITV Fixers helps 10-25 year olds tackle the problems they are passionate about.  Work started on the project 2010 where footage of their food and farming exhibition at the Bronte Vintage Gathering in Cullingworth was featured on Calendar news.  After that members worked hard on story boarding, scripting, and the design of characters. In January 2012 they traveled to Newcastle to record the voice overs and sound effects for the four short films.  The following year an additional episode was made and the DVD of the five episodes were then sent out to local schools to help educate primary-school-aged children in why local food matters. The episodes have also been a big hit in the internet with one of the episodes receiving over 38,000 views.

Former Club chairman Thomas Ogden said: “Members wanted to work on this project because we are concerned about younger people not knowing where their food comes from – they all go to the supermarket and see it on the shelves but they don’t relate the meat on the shelves to the animals and how you produce it.”
“It is really important from a young farmers’ perspective that people can understand farming and support farming and the future of it, and understand what we do and why we do it.”

The animation follows a two children Joe and Sophie who meet a farmer. He shows and explains where their food comes from and why buying local is so important.  Since the animations were displayed on the Club’s website, word has spread and members have fielded messages of support and requests to collaborate from all over the world.  The project has been supported by South Pennines Leader and Keighley Area Committee.

How our Field to Fork project all started
 
Fixer Sophie Ogden, her brother Thomas, and their farming friends are worried that young people no longer relate the meat that’s on our supermarket shelves to the animals it comes from. They are making an animated film for primary-school-aged children from urban backgrounds, to show them how food ends up on their plates, and how it is produced. 

 Sophie said: “What we’re concerned about is that people are going into supermarkets and thinking ‘I’ll just have whatever that ham is,’ and they aren’t thinking about where their food came from, or about supporting local farmers.” 

Their animation follows a group of children who meet a farmer. He shows and explains where their food comes from, and why buying local is so important. Sophie said, “It’s got a feel-good factor too – the children can see the animals in the field and see how healthy they look.” 

“We just want to promote the importance of knowing where your food comes from and not just thinking ‘that’s cheap we’ll get that meat,’ and supporting your local economy really, because wherever you are there’s some sort of farmer and some sort of food source nearby. 

“If children know about this from an early age, it’s a good thing to have for when they’re older and buying their own food.”


Worth Valley Yfc at their Field to Fork event

Worth Valley Young Farmers from Keighley held an outdoor event to show young children from urban schools how food ends up on our plates.



 A group of young farmers from 15 to 27 are on a mission! They want to teach children in Yorkshire the benefits of eating fresh local produce.  

Fixer Thomas Ogden (24) said: “We came together to work on this project because we’re concerned about younger people not knowing where the food comes from – they all go to the supermarket and see it on the shelves but they don’t relate the meat that’s on the shelves to the animals and how you produce it.”  

Thomas said: “It’s really important from a young farmers’ perspective that people can understand farming and support farming and the future of it, and understand what we do and why we do it.” 

The Fixers are now making a DVD from the event, which they’re planning to take out to schools in Yorkshire, to explain how things are grown and produced.  

Watch ITV’s Calendar's Report on our Why local Food Matters project, first aired at 6pm on Thursday 27th May 2010









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